ASEAN ECONOMIC INTEGRATION – HOW DOES IT
AFFECT THE PHILIPPINE
INTELLECTUAL PROPERTY RIGHTS?
Intellectual property (IP) is an
intangible and a distinct type of an asset that a person can own, sell, transfer,
license, register or even give away at his own discretion. This is borne from
people’s imaginative minds, creativity and innovation. The need for its
protection and in order to secure the creativity of individual, leads to the
establishment of IP Offices throughout the world. Protection of intellectual
property rights (IPRs) stimulates further creativity and innovation, which in
turn spur progress in industries and ultimately leads to national development. It
is also a legal concept, referring to exclusive rights that are
given to persons over the creations of their respective minds, specifically,
the rights over the use of the owner’s creation for a certain period of time,
which includes patents, trademarks and copyright.1
The Association of Southeast Asian
Nations (ASEAN) is an economic
and political organization, which has been the lead and source of the regional
economic cooperation and integration among developing countries in the South
East. It
was established on August 8, 1967 in Bangkok, Thailand, under the ASEAN
Declaration (also known as the Bangkok Declaration) by the five founding member
countries of Indonesia, Malaysia, Philippines, Singapore and Thailand. The said five original members welcomed Brunei in 1984, Vietnam in 1995,
Laos and Myanmar in 1997, and Cambodia in 1999. ASEAN is located in a dynamic part of
Southeast Asia encompassing a total land area of
approximately 4.44 million square kilometers, a population of around 600
million and a combined GDP (2011) of about USD 1.8 trillion.2 The
ASEAN region comprises mainly of developing countries with varying levels of
political, social, cultural, economic, and technological development. Its
aims include accelerating economic growth, social progress, socio-cultural among its members, protection of regional
peace and stability, and opportunities for member countries to discuss
differences peacefully and amicably.
It has implemented several economic cooperation policies within the region since
1976. The new goal is the establishment of the ASEAN Community that consists of
three pillars: ASEAN Political-Security
Community, ASEAN Economic Community, and ASEAN
Socio-Cultural Community. Since ASEAN has also been an important axis of regional economic
cooperation and free trade agreements (FTA) in Asia and Pacific’s. A big step toward realization of ASEAN Community is the Southeast
Asia regional economic integration into ASEAN Economic Community (AEC) within
2015.3
The succeeding step is the
establishment of the ASEAN Economic Community (AEC), including AFTA, with main
objectives to create a: single market and production base, highly competitive
economic region, region of equitable economic development, region fully
integrated into the global economy. In January 2007, the ten (10) Southeast
Asian nations agreed to implement the ASEAN Economic Community (AEC) by 2015
which since 2007, the ASEAN countries gradually lower their import duties among
them and targeted will be zero for most of the import duties at 2015. And Since
2011, AEC has agreed to strengthen the position and increase the competitive
edges of small and medium enterprises (SME) in the ASEAN region. The ASEAN Economic Community (AEC) is one of the three ASEAN
Community Councils. Its goal is to seek regional economic integration by
2015. The areas of cooperation include: human
resources development and capacity building, recognition of professional
qualifications, consultation on economic and financial polices, trade financing,
infrastructure and communications connectivity, electronic transactions through
e-ASEAN, industrial integration to promote regional sourcing, enhancing private
sector involvement for the building of AEC. In short, the AEC will transform
ASEAN into a region with free movement of goods, services, investment, skilled
labor, and freer flow of capital.4
From ASEAN to AEC
Principal Initiatives of the AEC Blueprint5
Core Elements
|
Actions
|
A. Single
Market and Production Base
|
|
1. Goods
|
• Eliminate
duties, non-tariff barriers
• Simplify
rules of origin
• Trade
facilitation, customs integration, single window
• Harmonize
standards and regulations
|
2. Services
|
• Remove
restrictions on service trade
• Allow
at least 70% equity participation
• Schedule
commitments
• Extend
mutual recognition agreements, liberalize financial services
|
3. Investment
|
Investment
protection, facilitation, promotion, liberalization
• Non-discrimination,
national treatment
|
4. Capital
|
• Harmonize
regulations
• Promote
cross-border capital raising
|
5. Labor
|
• Facilitate
movement of skilled and professional labor in cross-border trade
• Enhance
movement of students
• Work
toward harmonizing qualifications
|
6. Priority Sectors
|
• Projects
in priority sectors
|
7. Food Agriculture,
forestry
|
• Harmonize
best practices, sanitary and phytosanitary measures, safety and quality
standards, chemical use, regulation of products derived from biotechnology
• Promote
technology transfer
|
B.
Competitive Economic Region
|
|
1. Competition
Policy
|
• Lower
goods non-policy develop regional networks and guidelines
|
2. Consumer
Protection
|
• Develop
regional networks and
guidelines
|
3. Intellectual Property Rights
|
• Implement
ASEAN Intellectual Property
Rights Action Plan
• Promote
regional cooperation
|
4. Infrastructure
|
• Facilitate
multimodal transport
• Complete
Singapore-Kunming rail link
• Integrated
Maritime Transport, open sky policies, single aviation market
• High-speed
information technology interconnections
• ASEAN
power grid, gas pipeline
|
5. Taxation
|
• Complete
bilateral agreements
|
6. E-commerce
|
• Adopt best practices and harmonize
legal infrastructure
|
C. Equitable
Economic Development
|
|
1. SMEs
|
• ASEAN
Blueprint of best practices
|
2. Initiatives for
integration
|
• Technical
assistance and capacity building in low-income countries
|
D. Integration in to the Global Economy
|
|
1. Coherent Approach
|
• Review
free trade area commitments
• Establish
coordination and possibly common external approaches
|
2. Supply networks
|
• International
best practices and standards
• Technical
assistance
|
Intellectual property rights (IPRs)
affect international trade flows when such knowledge-intensive goods move across national
boundaries. The importance of IPRs for
trade has gained more significance as the share of knowledge-intensive or high technology
products in total world trade has doubled. At the international level, IPRs
have traditionally been governed by several conventions – most prominently the Paris Convention
for patents and trademarks and the Berne Convention for copyright – that
are administered by the World Intellectual Property Organization (WIPO). It is
territorial in jurisdiction, which are created by its respective national laws
and differ from one country to another. For example, if intellectual property is embedded in goods and
services originating in one country that crosses to another country, two
questions arise. First, how will IPRs
protection in country B affect the magnitude of the bilateral trade flow
from country A to B? Second, what are the implications of such protection on economic welfare of
both countries A and B?
In principle, intellectual
property (IP) policy serve as a powerful stimulus to (a) cultural, intellectual
and artistic creativity; (b) efficient adoption and adaptation of more advanced
technologies; (c) continuous learning to meet the ever-rising threshold of
performance expectations; and (d) commercialization. IP policy can also help to
incubate a vibrant culture of creativity and invention, and to ensure more
equitable access and benefits to all stakeholders in both traditional and newer
IPRs. Furthermore, IP policy can
influence both the volume and quality of external trade and investment and the
transfers of advanced, proprietary technologies. IP creativity is a major
determinant of local value added and external competitiveness. Regional cooperation in IPR has been guided by the ASEAN IPR Action Plan
2011-2015 and the Work Plan for ASEAN Cooperation on Copyrights which aim to
develop a culture of learning and innovation supported by a friendlier IP
profile to businesses, investors, inventors and creators in ASEAN. In addition, these Plans are also designed to
foster better public awareness, coordination and networking, predictability,
capacity building, and contribution of IP industries to competitiveness and
development.
With the increased
recognition of IPRs as a powerful tool for nation building, the need to improve,
protect, and promote the creativity of ASEAN nationals to secure the future of the
region and promote economic integration has become an urgent issue on hand. At the same time, ASEAN also recognizes that
to encourage foreign direct investments in the region, it needs to ensure the
protection and enforcement of IPRs of trading partners. Over the past several
years, ASEAN has been working towards the development of the IP system in the
region through the ASEAN Working Group on Intellectual Property Cooperation
(AWGIPC). The AWGIPC was established in
1996 pursuant to the ASEAN Framework Agreement on Intellectual Property
Cooperation, which was signed by ASEAN Member States (AMSs) in Bangkok,
Thailand, in 1995. The AWGIPC is
mandated to develop, coordinate, and implement all IP-related regional programmes
and activities in ASEAN. The ASEAN IP model strives to create
a conducive environment where IP can be utilized as one of the tools to promote
regional integration, economic competitiveness, and development. The ASEAN
Framework Agreement on Intellectual Property Cooperation and initiatives,
together with inter-ASEAN cooperation with dialogue partners, have sought to
enable its members to use IP for promoting regional integration, broad-based,
inclusive economic and social development aimed at closing the development gap,
eradicating poverty and maintaining sustainable development. A well-functioning regional IP system
needs not only to formulate IP policies and set strategic goals, but also
ensure their timely execution.6
ASEAN Influence to the
Philippine Intellectual Property
The Philippines has a long time of intellectual property
protection in the ASEAN region, as introduced by the Spanish colonial power in
the early 19th century even during
the Martial Law regime, as well as on 1995 upon the adoption of a comprehensive
intellectual property code following WIPO models. The Code covers patents,
utility models, trademarks and geographical indications, copyright, industrial
designs, layout designs of integrated circuits and undisclosed information.
There is separate legislation providing for plant variety protection since
2002.
Intellectual Property Rights (IPR) is
administered by the Intellectual Property Office of the Philippines (IPOPHL) by
virtue of Republic Act (R.A.) No. 8293 that took effect in January 1998,
otherwise known as the Intellectual Property Code of the Philippines. In
particular, IPOPHIL is a separate, independent, and quasi-judicial organization
under the Department of Trade and Industry (DTI), and is the lead agency
responsible for handling the registration and conflict resolution of IPR. The
office is composed of six bureaus: Bureau of Patents; Bureau of Trademarks;
Bureau of Legal Affairs; Documentation, Information and Technology Transfer
Bureau; Management Information System and EDP Bureau; and Administrative, Financial
and Personnel Services Bureau. Previously, the IP system in the Philippines was
directly administered by DTI through its Bureau of Trademarks, Patents and
Technology Transfer. The establishment of IPOPHL as a separate, independent
agency was a strong recognition of the importance of an effective and efficient
IP system in the country’s push for economic development. During its early
years, IPOPHL sought to modernize the administration of intellectual property
in the Philippines particularly through computerization. From 2005, IPO
endeavored to play a more active role in promoting the IP system of the country
by undertaking a developmental approach to intellectual property. And it has
accomplished much in terms of demystifying, and promoting appreciation and
utilization of the country’s IP system over the past 10 years particularly
through its various information dissemination campaigns. Singapore, Malaysia,
Thailand, and Indonesia filed the most number of trademark applications in the
Philippines, in that order. The move to full automate the country’s IP system
will further enhance its effectiveness and efficiency, and hopefully make it
user-friendlier particularly among SMEs.7
Presently an amendment to the
Intellectual Property Code8 was passed on February 28, 2013 to
incorporate measures that will ensure the country’s compliance with its
commitments under the WIPO Copyright Treaty and the WIPO Performances and
Phonograms Treaty, collectively known as WIPO Internet Treaties. These
amendments also provided for the creation of a Bureau of Copyright, and
introduced the concepts of “technological measures” and “rights management
information” as strategies to respond to the increasing incidence of internet
piracy. Likewise, this new law also granted an exemption from securing
permission from the publisher or copyright owner of the printed materials if
the same are to be reproduced in a format for the exclusive use of the blind or
visually impaired.
Accomplishments on IPR based from the Philippine Individual
Action Plan Update 2012
- Established Arbitration and Mediation Units as alternative dispute resolution approach for IP cases.
- Established a pool of Innovation and Technology Support Offices (ITSOs) to strengthen the capacity of local institutions in accessing patent information and in using the patent system
- Commenced the Industrial Property Automation System (IPAS) as a component of the Integrated Intellectual Property Management System (IIPMS). IPAS covers the end-to-end processing of patent, trademark, utility model, and industrial design applications.
- Strengthened IP enforcement and promotion of anti-counterfeiting initiatives by establishing partnerships with public and private institutions. Memoranda of Agreement were signed with the Philippine Ports Authority (PPA), Manila International Airport Authority (MIAA), Securities and Exchange Commission, Philippine Economic Zone Authority, Anti-Money Laundering Council, and the Motorcycle Development Program of the Philippines Association.
- Enhanced enforcement capacity of government agencies by conducting trainings for the Department of Justice, Food and Drug Administration, PPA, MIAA, and other members of the National Committee on IPR.
- Revised the Implementing Rules and Regulations on Patents, Utility Models, and Industrial Designs to streamline procedures, clarify substantive matters, and accommodate emerging technologies such as computer-related inventions, biotechnology, and nanotechnology.
- Revised the Manual on Substantive Patent Examination Procedure in pursuant to Republic Act No. 9502 (Universally Accessible Cheaper and Quality Medicines Act of 2008).
- Amended the Implementing Rules and Regulations on Administrative Complaints for Intellectual Property Rights Violation.
The future of IPR with the ASEAN Action Plan 2011-2015
As ASEAN accelerated its economic
integration from 2010 to 2015, a new IPR action plan9 had to be
formulated to complement this goal and transform it into “an innovative and
competitive region.” The 2011-2015 Action Plan is built on earlier ones, and
seeks to further advance regional IP integration so as to ensure that ASEAN
“remains an active player in the international IP community.” Deferring its
earlier goal of designing a fully harmonized regional IP system with one set of
IP laws, it adopted a more flexible IP cooperation model. Such an approach enables its members to move
forward collectively, but at varying paces in accordance with their
developmental level and capacity.
Moreover, the 2011-2015 Action Plan emphasizes the intensification of cooperation
in joint focused programs and activities with measurable outputs in selected
areas. Five strategic goals are
highlighted – each led by specific ASEAN members with defined deliverables and
timelines. The goals are10:
1) To
Develop a Balanced IP System: The aim is to create an IP system that takes into
account the varying levels of development of Member States and differences in
the institutional capacity of national IP offices. This will enable them to deliver timely,
quality, and accessible IP services thereby promoting the region as one that is
conducive to the needs of users and generators of IP.
2) To Enhance IP Infrastructure: The 2011-2015 Action Plan
seeks to develop national or regional legal and policy infrastructures that
will address the evolving demands of the IP landscape, as well as ASEAN member
states’ participation in the global IP systems at appropriate times.
3)
To Promote IP Creation, Awareness,
and Utilization: This goal aims to advance the interests of the region through
systematic promotion of IP creation, awareness, and utilization. Objectives include ensuring that IP becomes a
tool for innovation development and support for the transfer of technology to promote
access to knowledge. Moreover, due consideration
is to be given for the preservation and protection of indigenous products and
services, as well as, creative works.
ASEAN continues to acknowledge the
important role played by IP in social, technological, and economic progress and
regional integration. With this ASEAN
IPR Action Plan 2011-2015, the AWGIPC has designed a unique approach toward
regional cooperation which takes into account different levels of capacity of
the Member States in development and integration, balances access to IP and
protection of IPRs, and responds to the current needs and anticipates future
demands of the global IP system.
The initiatives and deliverables
identified under each of the five goals of this Action Plan will help AMSs meet
the objectives of the AEC by transforming ASEAN into an innovative and
competitive region through the use of IP for their nationals, and ensuring that
the region remains an active participant in the international IP community and
the world economy. The strategic goals
embody a higher level of regional cooperation with AMSs acting as champions for
areas that will be more focused and with specific deliverables that will move
the region closer to its goals of development and integration.
The AWGIPC will ensure ownership and
accountability by AMSs, as well as heightened collaboration and strengthened
linkages with internal and external ASEAN stakeholders, in the implementation
of regional initiatives, programmes and projects. This Action Plan thus can be expected to lay
the foundation for the evolution of a regional brand and profile for an ASEAN
IP System under the AEC
Commercialization
of the Intellectual Properties instead might be the possible effect of the
ASEAN Integration because of having a single economic community between the ten
(10) members of the group wherein there will be freer flow of trade that will
absolutely affect the intangible assets of every nation. In this regard, we
should protect our own intellectual, innovative, and creative minds by having
more laws and fiscal projects that will support each conceptual Filipino and
will further enhance more IP creation which are unique that will help in the nation-building.
Support from the government and even the private sectors are very much needed in
order to engage each and every individual for the culture building of IPR.
ENDNOTES:
[1] What are intellectual
property rights? World Trade Organization website: http://www.wto.org/english/tratop_e/trips_e/intel1_e.htm
[2] SEAN
Secretariat, Asean Community in
Figures (ACIF) 2011, 1-16 (2011), available at
http://www.asean.org/resources/publications/asean-publications/item/asean-community-in-figures-acif-2011-3.
[3] ASEAN, 2007. ASEAN Economic Community
Blueprint. Jakarta: ASEAN Secretariat.
[4]
Ibid.
[5] Ibid.
[6] ASEAN,
ASEAN Framework Agreement on Intellectual Property Cooperation, available at
http://www.asean.org/asean/asean-summit/item/asean-framework-agreement-on-intellectual-property-cooperation-bangkok-thailand-15-december-1995.
[7] http://www.ipophil.gov.ph.
[8] Republic
Act (“R.A.”) No. 10372 – An Act Amending Certain Provisions of R.A. No. 8293.
[9]
ASEAN Secretariat, ASEAN IPR Action Plan 2011-2015 (2011),
available at http://www.asean.org/images/2012/Economic/sectoral_aem/service/agreement/ASEAN%20IPR%20Plan%202011-2015.pdf.
[10] Ibid.
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